It was the spectacular design for a flower-shaped, sculptural building that won the tender for Holland Casino Venlo. Behind its show-stopping good looks, it embodies two major design principles: sustainability, and optimizing the user experience. The new Holland Casino is immediately recognisable, thanks to its bold, organic design and spectacularly interactive façade. Located next to a major road junction, the building offers an unforgettable experience for passers-by as well as casino visitors.